Applied psychology, economics, and design to influence and change human behavior.
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Discover your leadership type, how/where/when you fit in, build a complementary team, and lead based on your type.
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Create loveable products/services that nudge positive behavior change, and sustain the change long-term. Exp: exercise monitor, Pomodoro screen-timer, post-natal care for new mothers
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Create a shift in the community, gain momentum and sustain the change. Exp: climate change, vaccination, reduce bullying in schools.
Research & Experimentation at the heart
Research, data collection, and observation of target audience in location/situation.
Understand the actors’s dynamic, cognitive & cultural scripts (existing conditioning), drivers, and roles they take in the situation.
Identify what is the desired change.
Create journey maps that can be tested, applying nudges to the various actors.
Direct involvement from the target audience from the start for interview, experiment and documentation.